Privacy Policy

1. Introduction

Ten Star Loyalty ("Ten Star," "we," "us," or "our") is a product of Portal Puff Inc. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you use our website, mobile services, SMS messaging programs, and loyalty rewards platform (collectively, the "Service").

By using the Service, you consent to the data practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

2. Information We Collect

2.1 Personal Information Provided Directly

We may collect the following personal information when you register for or use the Service:

• Phone number — collected via a consent checkbox on our website or via in-store registration at a participating merchant's physical point of sale.
• Name — first and last name, provided during enrollment.
• Email address — if optionally provided during registration.
• Date of birth — if optionally provided for birthday reward programs.

2.2 Automatically Collected Information

When you interact with the Service, we may automatically collect:

• Device type, operating system, and browser information.
• IP address and general geolocation data.
• Usage data such as pages visited, links clicked, and session duration.
• Cookies and similar tracking technologies.

2.3 Transaction and Loyalty Data

When you participate in a merchant's loyalty program through Ten Star, we collect:

• Purchase amounts and transaction dates.
• Points earned, redeemed, and current balance.
• Reward tier status and redemption history.
• Visit frequency and recency.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To operate, maintain, and improve the Service.
• To process loyalty transactions and track rewards.
• To send transactional SMS messages (e.g., points balance updates, reward notifications).
• To send promotional SMS messages related to the loyalty program you are enrolled in, with your prior express consent.
• To provide customer support and respond to inquiries.
• To personalize your experience and deliver relevant offers.
• To analyze usage trends and improve our platform.
• To comply with legal obligations.

4. SMS/Text Messaging & Mobile Information

When you opt in to receive SMS messages from a merchant through Ten Star Loyalty, the following applies:

• You consent to receive automated loyalty rewards updates, promotional offers, and informational messages via SMS/MMS to the mobile number you provided.
• Message and data rates may apply. Message frequency varies depending on the loyalty program and your interactions.
• You may opt out at any time by replying STOP to any message. Reply HELP for assistance.

5. How We Share Your Information

We may share your personal information in the following limited circumstances:

• With Merchants: We share your loyalty program data (points balance, visit history, reward status) with the specific merchant whose program you are enrolled in, so they can provide and manage your rewards.
• Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as SMS delivery, hosting, and analytics. These providers are contractually obligated to use your data only as necessary to perform services for us and to maintain its confidentiality.
• Legal Requirements: We may disclose your information if required to do so by law, regulation, or legal process, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Portal Puff Inc., our users, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Service. We may also retain your data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we will securely delete or anonymize it.

7. Data Security

We implement commercially reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete personal information.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of SMS: You may opt out of receiving SMS messages at any time by replying STOP to any message.
• Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time.

To exercise any of these rights, please contact us using the information provided below.

9. Children's Privacy

The Service is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: